Nutella Cafe
We developed a multifaceted programming strategy that successfully launched the first Nutella Cafe in Chicago as well as an Experiential Programming plan for the launch of the NYC Nutella Cafe.
Activations:
All communications and messaging
Digital screens & content programming
In-store signage and collateral
Launch & Experience Events planning
Ongoing in-store experience and digital / social content
Strategic Partnerships (including Lavazza, Air Italia, Galvanina and many others)
Our programming strategy leverages immersive and engaging in-store experiences, entertains our audience and forges the connection between the brand and cafe customers.