Our Philosophy

Marketing and communications have gone from a complicated to a complex state. $150 billion is spent on television and digital advertising each year. However, in this new world of ad-free streaming, subscriptions models and ad-blockers, the question is:  How do brands make an impact and reach an audience?

At BPS we answer that question by creating, developing, and producing Brand Programming™ that builds, maintains, and monetizes audiences across a multitude of platforms that include digital, social, experiential, television, and film.

We have now passed the tipping point where brands need to think more like programmers. From programming their content to programming their digital platforms. We think of consumers as an audience that needs to be engaged, informed, and entertained, and the platforms as brand conduits.

We believe brands need a "Programming Strategy" to work with and connect their marketing, advertising, media, digital and social strategies.

In light of the technology changes that are taking place, understanding how to develop, produce and program creative content across all digital and social platforms is becoming a necessity for today's brand-driven companies.

At BPS, we program brands with smart strategic content that resonates with audiences by blending entertainment and marketing into one complete experience that helps build, maintain and monetize audiences for our clients.

We call this Brand Programming™.

The Brand Programming Studios Model

Build

It begins with establishing deep connections with viewers, knowing what they’re about and creating programming that meets them where they are.

MAINTAIN

We maintain the audience by being active and responsive to what’s happening, providing ongoing engagement and serialized content for viewers to connect with whenever they want.

MONETIZE

We utilize our programming to monetize the audience by driving KPI's and bringing added value to the brand.

Purposeful Marketing

We believe in marketing and Brand Programming™ that has the ability to not only raise a brand’s financial value through the products and services it provides, but raise it’s human value as well, by touching and moving people along the way.

For us, brand value needs to be measured by more than just sales and statistics, it should also reflect the value brands bring to people’s lives and the communities they live in.

One example of purposeful marketing from our work is this episode of Nutella Originals Presents: Spread the Happy.

Smartly Use Celebrity / Influencers

Programming brands is a different approach to influencer marketing, where we invite celebrities/influencers to participate in the programs and content we are creating.

This will keep the communications culturally relevant, on-brand and ensure quality content, while still reaching the influencer’s audience.  

Below are some celebrities and influencers that Brand Programming Studios has invited to be a part of our content.

Drive Fandom & Innovation 

Some of today’s most compelling brands rise above the clutter to create highly engaged and loyal fans. 

Brands can go beyond just focusing on products and connect with consumers on a deeper, more emotional level.

Fandom is the highest level of brand loyalty. It is more than just liking something – it’s loving something. Fandom fulfills a set of core human needs surrounding social connection and identity.

All the brands below are great examples of brands that have engaged and loyal fans.