Orbit

Wrigley’s Orbit Gum was struggling to maintain relevance in popular culture. We created a series of ‘dirty shorts’ with Jason Bateman and Will Arnett around Orbit’s tagline ‘Clean it Up’. In the series, a bad/dirty situation is cleaned up by the inclusion of Orbit Gum.

The series garnered millions of views and outperformed all KPIs for Orbit and was a One Show award winner.