The Go Wild Safari Series
Strategically, the Kinder brand was having difficulty communicating the entire two-in-one product proposition and the breadth of their toy collections, while continuing to stay committed to CARU and COPPA communication guidelines.
We created the Kinder Family Entertainment™ platform on YouTube, and developed and produced a 16 episode pilot season, The Go Wild Safari Series with the following goals: to capture the wonderful moments between parents and their children, showcase the collection of toys, highlight product proposition, and create lasting edutainment value.
As a sign of the programming’s success, the Kinder brand has already ordered follow-up series developed and produced by Brand Programming Studios in an effort to continue to grow the Kinder Family Entertainment™ platform called Explore the Wild.
BPS leveraged entertainment partners like NBC’s Grimm actress Claire Coffee, who hosted four episodes of the series with her son Calvin.
We also partnered with Coyote Peterson and Brave Wilderness whose YouTube views have just hit 4 Billion to host a special “Totally Wild” segment within The Go Wild Safari Series.
