Tic Tac

Tic Tac Gum’s Launch Video & TVC Creative

BPS was tasked with communicating the launch of Tic Tac Gum. Within three weeks, we developed and produced a cost-effective series of teaser videos that led up to the announcement.

Tapping social influencers and domino artists, we built an incredible 7,000 piece chain reaction that used Tic Tac boxes as dominoes that led to a surprise reveal of Tic Tac Gum. The video garnered over 1.7 million views in the first two weeks of airing.